Tag: marketing

HBS Wins 4th Annual Rice University Marketing Case Competition:

An HBS team consisting of Chris Pan (OC), Colin Brady (OE), Cara Critzer (NE) and Mike Kernish (ND) was the 1st place winner at the recently held 4th Annual Rice University Marketing Case Competition. This makes it the fourth straight win in marketing case competitions where HBS has entered a team. The previous three wins… Continue reading HBS Wins 4th Annual Rice University Marketing Case Competition:

Hell Week: Marketing Club Membership Fails to Yield Marketing Job Interviews

(Hamilton) Jim Rocker, former Bear Stearns analyst and associate at the middle market buyout shop GSZ Partners, failed to get any summer marketing job interviews for Hell Week, despite his membership in the HBS Marketing Club. “I know I really don’t have any work experience in marketing and look a lot like a typical banker,”… Continue reading Hell Week: Marketing Club Membership Fails to Yield Marketing Job Interviews

An Open Letter to the Spangler Dining Hall Staff

Friday, September 19, 2003, 2:54 p.m. Dear Mr. Goldstone and Restaurant Associates:I’m writing to thank you from the very depths of my Spangler-fed heart for some outstanding customer service I received a couple weeks ago. You went above and beyond the call of duty to satisfy one hungry student’s needs. Every day you all greet… Continue reading An Open Letter to the Spangler Dining Hall Staff

Risking Reebok

Micky Pant, Chief Marketing Officer of Reebok International, was recently at HBS at the invitation of the Marketing Club to give a talk on the “Risks and Rewards of Brand Marketing.” The Harbus had the opportunity to speak with Pant while he was on campus and discovered the inside (and very amazing) story behind Reebok’s… Continue reading Risking Reebok

Intel & Otellini

Looking rested and fresh following Intel’s spectacular third quarter performance, President and Chief Operating Officer Paul Otellini addressed HBS students Monday on major technology trends, Intel’s changing business model, and the future of computing. Empathizing with today’s tough job climate, Otellini commiserated with the students as he remembered his own graduation in 1974 from the… Continue reading Intel & Otellini

A Minute With: Peter Hunsinger

Peter Hunsinger is President of the Cond‚ Nast Bridal Group, which consists of the two leading bridal magazines in the United States, Bride’s and Modern Bride, as well as 17 regional magazines and two web sites. Mr. Hunsinger became the first President of the division when it was formed in February, 2002. Mr. Hunsinger is… Continue reading A Minute With: Peter Hunsinger

Classmates remember Bush the personality

When George W. Bush announced his candidacy for president of the United States in 1999, many members of HBS’s Class of 1975 rallied to support their classmate with their time and money. Many were tantalized by the bragging rights and some agreed with his politics. April Hoxie Foley, however, had other motives. April Hoxie was… Continue reading Classmates remember Bush the personality

Dell Case Competition at Harvard

The Dell Case Competition took place on Dec 8 and Dec 9, 2000. The competition was sponsored by Dell, which would like to get some business ideas from MBA students. I believed that the competition started at University of Michigan and now has extended to other business schools (Chicago, Duke, Kellog, Michigan, UNC, and Wharton).… Continue reading Dell Case Competition at Harvard

Book Review: Never Eat Alone

Networking, the thing no one wants to talk about but everyone realizes they need to be doing. Despite our reluctance to openly discuss networking, the value of developing professional and personal relationships is well understood at HBS. In fact, I am certain a large percentage of our HBS essays included references to the alumni network… Continue reading Book Review: Never Eat Alone

HBS Takes 2nd At Marketing Case Competition

Case work started early for a few ECs this semester when they traveled to Houston to take part in the 5th Annual Rice University Marketing Case Competition. “It was the most intense 48 hours I’ve spent in marketing,” said Darcy Raymond (OA), “but I can’t think of a better way to spend my Friday and… Continue reading HBS Takes 2nd At Marketing Case Competition

THE BURNING QUESTION

Welcome back to The Question. Not much has changed, except for my worm deck to skydeck relocation within Aldrich 10. Quick! Pop quiz!The approximate temperature in the Aldrich 10 skydeck is:a) Jamaica hotb) Africa hotc) The same temperature as Hell Yes, it’s warm, but I still love our old room. So let’s move on to… Continue reading THE BURNING QUESTION

Social Enterprise Perspectives: Managing a Double Bottom Line

Organization: Rubicon Bakery (a Rubicon Enterprises portfolio company)Location: Richmond, CA (north of San Francisco) Rubicon Bakery is part of Rubicon Programs, Inc. – a community based non-profit organization that has been serving the Bay Area since 1974. Rubicon is nationally recognized for its innovative programs that provide a comprehensive set of training, employment, housing and… Continue reading Social Enterprise Perspectives: Managing a Double Bottom Line

HBS Marketing Scholar Robert Buzzell Dies at 71

Robert D. Buzzell, the Sebastian S. Kresge Professor of Business Administration Emeritus at Harvard Business School and an influential expert in strategic marketing who was a pioneer in the application of statistical methods to marketing issues, died on Saturday, Nov. 6, at a hospice near his home in Alexandria, Virginia, from complications related to amyotrophic… Continue reading HBS Marketing Scholar Robert Buzzell Dies at 71

My Very Vuitton Summer

What I did: This summer, I had the opportunity to work with the CEO of Louis Vuitton Korea on a variety of projects. The heart of my summer revolved around store operations. I spent three weeks in various stores throughout Seoul, selling bags and shadowing store managers, and then spent the next seven weeks analyzing… Continue reading My Very Vuitton Summer

Howard Schilt on Seven Shenanigans

At the invitation of the Investment Club, Howard Schilit, Founder and President of the Center for Financial Research and Analysis (CFRA), came to speak to the students on campus. As author of Financial Shenanigans: How to Detect Accounting Gimmicks and Fraud in Financial Reports, Mr. Schilit is easily one of the most authoritative figures in… Continue reading Howard Schilt on Seven Shenanigans

Recent Alumni Perspective: Model Behavior

Jeetendr Sehdev (HBS ’04) is a Brand Strategist at the world’s leading advertising agency in New York. Not your typical HBS alumnus, Jeetendr is a self-confessed pop-culture junkie with looks more suited to a fashion runway than a 40th floor office cubicle. He was born and raised in the United Kingdom where he attended a… Continue reading Recent Alumni Perspective: Model Behavior

Summer Internships Give EC Students First Chance to Utilize HBS Skills

The summer internship is considered a cornerstone of the HBS experience: a chance for entering EC students to apply the skills they so carefully cultivated throughout the RC year, such as finance, marketing, accounting, and arrogance. “I really loved my summer at Morgan Stanley,” gushed Lizzie Sanders (OB), “I spent 10 weeks performing multiple valuations… Continue reading Summer Internships Give EC Students First Chance to Utilize HBS Skills

Have It Your Way:

Most of us have seen the ads by now. A group of young office workers, sort of a cross between yuppies and slackers, stand around while a co-worker hands out their lunches from a big Burger King bag. They compete to see who can come up with the most outlandish and innovative sandwich, try out… Continue reading Have It Your Way:

Lingerie Comeback Queen: Frederick's Transformed

“You have Frederick’s to thank for black lingerie,” Linda LoRe, CEO of lingerie icon Frederick’s of Hollywood, asserted. “It was considered quite scandalous when it was first introduced in our flagship Hollywood store in 1946”. Addressing an audience at Harvard Business School, LoRe discussed how she led the dramatic transformation of the misguided retailer over… Continue reading Lingerie Comeback Queen: Frederick's Transformed

Poll Causes Turnaround in Class Selection Strategy

(Aldrich) After participating in a poll entitled “Have You Met Your Love at HBS?” RC student Mary Rich (Section M) completely revised her class selection strategy. Though Mary worked at P&G for four years before coming to HBS, and despite the fact she asserted “I hope to gain a deeper understanding of the many fascinating… Continue reading Poll Causes Turnaround in Class Selection Strategy

On-Campus Interview Series: A Dutch Defender

In her day job, Assistant Professor Anita Elberse teaches the first year marketing course at HBS, and researches fascinating topics such as the motion picture industry. Her sporting career is no less interesting. A fierce competitive spirit and a strong national pride (and stronger kick) has seen Dr Elberse conquer the world of Women’s Soccer.… Continue reading On-Campus Interview Series: A Dutch Defender

Terrible Sales Tactics…

By Steve Hind, Harvard Business School Class of 2016 Your inside sales team’s faux-personal, harassing emails make me hate your company. Inside sales, we hear, is the future of sales, at least in B2B. But as a person who is on the receiving end of inside sales tactics roughly once a month, at least one… Continue reading Terrible Sales Tactics…

FIELD 3: Moving yenta-friend from brainstorming to execution

This week was a busy one for my fellow yentas and me. After spending countless hours together throwing out fabulous ideas and cementing our vision last week, it was now time for our three workstreams to, well, get cracking. The marketing and MVP teams worked together to facilitate our first customer interactions (!) while the… Continue reading FIELD 3: Moving yenta-friend from brainstorming to execution

Lessons Learned from Skydeck to Marketoonist

Tom Fishburne started out drawing cartoons for The Harbus as an RC.  Now he’s doing it as his full-time profession.  In 2001, Tom Fishburne’s cartoon, “Skydeck”, quickly gained popularity within the student body.  However, he did not imagine that he could make a living drawing comics fulltime replica watches uk.  He could not have believed… Continue reading Lessons Learned from Skydeck to Marketoonist

MCPG Conference – John Hayes, Chief Marketing Officer of American Express

By Shruti Saini (OF) Are we what we own? The Power of Brands. “The boots you’re wearing. The bag you’re carrying. The bottle of soda you’re drinking from. Brands are all around us. Our preferences and tastes are emitted through the different brands we choose, whether subconsciously or not, and define who we are. Some… Continue reading MCPG Conference – John Hayes, Chief Marketing Officer of American Express

Where in the World did you Spend your Summer–Casey Taylor (OA)

What: Friendfactor Where: NY What did you do this summer?I worked this summer at Friendfactor, a social media start-up focused on gay rights. It was founded this year by a HBS/HKS grad, and the organization now has four full-time employees. Their product (launching this fall) is an online platform that enables friends – gay and… Continue reading Where in the World did you Spend your Summer–Casey Taylor (OA)

Meet the Entrepreneurs-in-Residence

Jeffery Bussgang (jbussgang@hbs.edu)Biography: Jeff is a General Partner at Flybridge Capital Partners whose investment interests and entrepreneurial experience are in consumer, Internet commerce, marketing services, software and wireless start-ups.Jeff’s popular blog on helping demystify the venture business for entrepreneurs, “Seeing Both Sides”, can be found at www.seeingbothsides.com, which is syndicated by BusinessWeek.com, Reuters.com, PE Hub… Continue reading Meet the Entrepreneurs-in-Residence