On Saturday, January 28, seven business leaders in the travel and hospitality industry traveled to campus by planes, trains, and automobiles to offer career advice to HBS students as part of the WSA Dynamic Women in Business conference. Reflecting a growing interest in the travel industry on the HBS campus, there was great enthusiasm among… Continue reading Careers in Travel and Hospitality: Highlights from the WSA Conference
Tag: marketing
Career Perspectives: Brand Management
RC: Ali FakhariCompany: Harrah’s EntertainmentWebsite: www.harrahs.comIndustry: Gaming and EntertainmentPosition/Function: Brand Management and MarketingLocation: Las Vegas, NVResponsibilities: Managing a newly acquired brand So what do Brand Managers do?Brand Managers are responsible for making a company’s most treasured asset, its reputation, even more valuable and pervasive. They do this by matching the overall business goals of the… Continue reading Career Perspectives: Brand Management
Book Review: The Martha Rules
Martha Stewart has written a book about entrepreneurship that is almost an MBA primer. In her newest book, The Martha Rules, Stewart covers not the latest recipe for sticky buns or the latest in glue-gun advancements, but the topics of our first year MBA program in hopes of offering readers a guide to starting their… Continue reading Book Review: The Martha Rules
Marketing Department Finds Solution to Re-Offering Additional Marketing Courses: Cloning is the Answer
Averting its worst public relations debacle since admitting there were in fact 5Cs and 3Ps in the standard marketing framework, the HBS Marketing Department announced plans to re-offer a second year Consumer Marketing course. The Department, initially stating that the promotion of legendary Professor Youngme Moon left the team without sufficient resources to teach the… Continue reading Marketing Department Finds Solution to Re-Offering Additional Marketing Courses: Cloning is the Answer
HBS Marketing Conference 2005: Breakthrough Brands – Bring on the Revolution
The 3rd annual Marketing conference was held last weekend on the Harvard Business School campus, attracting approximately 300 MBA students, professionals, executives and scholars. This year’s theme was “Breakthrough Brands: Bring on the Revolution”, which emphasized the importance of evolution and innovation in the future of marketing. As expressed by the conference co-chairs, “the future… Continue reading HBS Marketing Conference 2005: Breakthrough Brands – Bring on the Revolution
Consumer Marketing Course Cancellation Concerns Students
The HBS administration has decided not to offer Consumer Marketing next year – a move which have disappointed those RC students hoping to enroll in the course. Evidently, the course’s popular professor has earned a year of sabbatical that spans the upcoming fall term. HBS debated having another professor teach the course, but decided that… Continue reading Consumer Marketing Course Cancellation Concerns Students
Got Buzz?
Without a doubt, the rough and tumble world of marketing has grown more fierce, and frankly more creative. In today’s world of information, where people are inundated with advertisements and information overload, marketers are using every trick in the book to get noticed including writing a few new ones. For instance, while I was enjoying… Continue reading Got Buzz?
Is Mass Marketing Dead?
Could it be that mass marketing is dead? It would certainly appear so with the desperate attempts by behemoths like McDonalds, Coke, and Nike to capture our attention with flashy commercials and endless giveaways replica watches uk. But, if mass marketing isn’t dead, it’s surely on its last leg. Not long ago, it was common… Continue reading Is Mass Marketing Dead?
