Career Perspectives: Crispin on Dynamic Fashion

My criterion for the ideal summer job was simple: I wanted an environment that would allow me to explore the psychology underlying consumer decision-making in an operational setting. I quickly discovered that finding a consumer products company in New York City, my self-imposed location constraint, was going to take a little more effort than simply… Continue reading Career Perspectives: Crispin on Dynamic Fashion

Career Perspectives: Tamara on Endless Possibilities

Before arriving at HBS, current students and alumni told me that “the possibilities [at HBS] were endless”. I listened but did not believe the power of those words until this summer… Last year, I made a decision: I would not interview. In fact, my HBS essays focused on my desire to eventually create my own… Continue reading Career Perspectives: Tamara on Endless Possibilities

Career Perspectives: Brand Management

RC: Ali FakhariCompany: Harrah’s EntertainmentWebsite: www.harrahs.comIndustry: Gaming and EntertainmentPosition/Function: Brand Management and MarketingLocation: Las Vegas, NVResponsibilities: Managing a newly acquired brand So what do Brand Managers do?Brand Managers are responsible for making a company’s most treasured asset, its reputation, even more valuable and pervasive. They do this by matching the overall business goals of the… Continue reading Career Perspectives: Brand Management