Tag: PR

O ld E Gets Engaged

Old E’s section announcements began to resemble the New York Times’ wedding section last month, following Bill Fruhan’s invitation to his engagement party that was issued prior to his actual proposal.(This time we think you might have missed something, Bill.) The outbreak of engagements spread faster than the first year cough, leaving stories of creative… Continue reading O ld E Gets Engaged

Westrek Evolving

Starting my journey of fifteen hours from Brussels to San Francisco on this cold morning of January 1st, tiredness and a slight drunkenness made me wonder if the trip was worth it. Trading a week of enjoyable vacation at home for six thousand miles of travel and twelve company visits suddenly sounded at best very… Continue reading Westrek Evolving

WesTrek evolving

Starting my journey of fifteen hours from Brussels to San Francisco on this cold morning of January 1st, tiredness and a slight drunkenness made me wonder if the trip was worth it. Trading a week of enjoyable vacation at home for six thousand miles of travel and twelve company visits suddenly sounded at best very… Continue reading WesTrek evolving

My Very Vuitton Summer

What I did: This summer, I had the opportunity to work with the CEO of Louis Vuitton Korea on a variety of projects. The heart of my summer revolved around store operations. I spent three weeks in various stores throughout Seoul, selling bags and shadowing store managers, and then spent the next seven weeks analyzing… Continue reading My Very Vuitton Summer

Lingerie Comeback Queen: Frederick's Transformed

“You have Frederick’s to thank for black lingerie,” Linda LoRe, CEO of lingerie icon Frederick’s of Hollywood, asserted. “It was considered quite scandalous when it was first introduced in our flagship Hollywood store in 1946”. Addressing an audience at Harvard Business School, LoRe discussed how she led the dramatic transformation of the misguided retailer over… Continue reading Lingerie Comeback Queen: Frederick's Transformed