Got Buzz?

Without a doubt, the rough and tumble world of marketing has grown more fierce, and frankly more creative. In today’s world of information, where people are inundated with advertisements and information overload, marketers are using every trick in the book to get noticed including writing a few new ones. For instance, while I was enjoying… Continue reading Got Buzz?

Book Review: The Power of We: Succeeding Through Partnerships

Add Loews Hotel’s Jonathan Tisch to the list of high-profile CEOs who have published books on the secrets of their corporate success. Real estate mogul Donald Trump, in between TV takes training his next apprentice, promises to show readers of his latest book “How to Get Rich”. Former General Electric CEO Jack Welch recommends leaders… Continue reading Book Review: The Power of We: Succeeding Through Partnerships

Chinatown Bus Unveils Massive New Upgrade: Personal Plastic Bags

Early last week, Chinatown carrier Fung Wah Bus Services Inc. unveiled its newest feature aboard its luxury class shuttle from Boston to New York: personal plastic bags, each emblazoned with the company’s Neo-Confucian mantra “Have a nice day”. Shahba! Patel, manager and mastermind of the infamous bus company, could barely conceal his excitement when offering… Continue reading Chinatown Bus Unveils Massive New Upgrade: Personal Plastic Bags

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