Not sure if a career in marketing is in the cards for you? Well, here’s my Top 10 list of “How to tell if you’re right for a Marketing Career” 10. You love brands! (and free products!)-Come on admit it. We saw you at Battle of the Brands. You did the Coke/Pepsi taste test. You… Continue reading Marketing Careers at HBS
Tag: Marketing Club
Hell Week: Marketing Club Membership Fails to Yield Marketing Job Interviews
(Hamilton) Jim Rocker, former Bear Stearns analyst and associate at the middle market buyout shop GSZ Partners, failed to get any summer marketing job interviews for Hell Week, despite his membership in the HBS Marketing Club. “I know I really don’t have any work experience in marketing and look a lot like a typical banker,”… Continue reading Hell Week: Marketing Club Membership Fails to Yield Marketing Job Interviews
Beyond the Ball Mill – Scharffen Berger and the Luxury Chocolate Market
Managing Director of Scharffen Berger, Jim Harris, discusses the premium segment of the chocolate market and the company’s acquisition by Hershey during his recent visit to HBS, sponsored by the Marketing Club. Relax, you are not about to read anything about melangeurs, conches or ball mills. If you are keen to learn about those, I… Continue reading Beyond the Ball Mill – Scharffen Berger and the Luxury Chocolate Market
Marketing Club Kick-Starts Distinguished Speakers Series with P&G Veteran
“Be the change you want to see in the world.” That was the parting message Bob McDonald, the Vice Chairman of P&G’s Global Operations, left the audience to ponder as he concluded his speech on the “Characteristics of Great Leaders” last Tuesday afternoon in an event organized by the Marketing Club as part of its… Continue reading Marketing Club Kick-Starts Distinguished Speakers Series with P&G Veteran
